Spanning media, teaching, higher ed, startups, gov, and SaaS.
One thread: design.
- Apr 2022 - PresentRemote
Staff Product Designer @ Intellistack (formerly Formstack)
- Design system lead—Daedalus reset in ~3 months: 72/72 Figma/code parity, 100% Code Connect, Style Dictionary semantic tokens; adopted org-wide by design and engineering
- Admin and platform UX—primary ownership of user management, permissions, authentication, PLG, and trial-to-paid; adopt and customize third-party auth, payments, and integrations to feel seamless with in-house surfaces; partner with PM and eng on roadmap for enterprise admin
- Collaborate with designers across squads to raise consistency and polish on complex flows—pair on critique and UI refinement; bar-raising through the design system and reviews
- User discovery—interview users and design partner programs to validate ideas, shape the product, and discard assumptions before engineering investment
- AI for design work—early adopter; explored diverse tooling to accelerate workflows and led team-wide adoption for exploration, documentation, and output
- Feb 2020 - Apr 2022Canada
Senior UX Designer @ City of Mississauga
- End-to-end UX for 10+ city digital services—parking pay/dispute, property tax (eBill, account, payment), building permits, licensing (pets through businesses), and core civic flows
- City event calendar, event microsites, and reusable building blocks—accelerated delivery across departments
- Accessibility (WCAG) is non-negotiable—never traded for visual polish; design counterpart on hybrid in-house/contractor model
- Jul 2009 - Nov 2019Sponsored relocation, Canada
Manager, Web and Graphic Design @ Queen's School of Business
- Web and Graphic Design (2009–2011), then manager—the school's online presence: designing, building, and maintaining the main site, microsites, and marketing web; later print and a five-person in-house team
- Led design through a full rebrand—identity, naming in all assets, one coordinated switch across digital, print, swag, and the reveal event
- Parental leave Feb 2016–Aug 2016 and Feb 2017–Feb 2018
- Jul 2009 - 2015Canada-based · Mexico startups
Product designer @ Freelance
- Return-trip freight—matched shippers with transporters
- Carpool app—designed, shipped, and acquired by BlaBlaCar
- Multiple websites—marketing and eCommerce sites for startups
Early career — In Mexico, I led a design team at Multimedios—online newspaper, cinema ticketing, TV and radio streaming—partnered with dev to build from the ground up. I also taught web design and illustration part-time at UANL’s Visual Arts School, where I’d studied.